Growth loop
Decision Notes: the newsletter promise
What a Homeapotherapy newsletter must earn the right to send.
The newsletter should only exist if it can reliably answer “what changed that could change my decision?”
Good sends: a meaningful evidence update, a product that became more transparent, a material warranty/spec change, a genuinely useful comparison, or a permitted price/availability signal.
Bad sends: generic wellness inspiration, manufactured urgency, daily filler, or “10 hacks” assembled to hit a cadence.
Email capture is intentionally not wired to a fake form in this release. Choose a consent-capable provider and privacy policy before collection starts.