Product fact sheet
Flexitol Heel Magic
Flexitol Heel Magic is a solid heel stick with 9% urea, petrolatum, lanolin oil, shea butter, waxes and other emollients.
A mess-reducing heel stick with 9% urea plus petrolatum, shea butter, lanolin oil, beeswax and plant oils; a lower-urea maintenance-format contrast to Flexitol's 25% Heel Balm.
dry intact heels where a stick format is easier to apply, buyers comparing lower-strength urea maintenance products
lanolin- or fragrance-sensitive users, buyers seeking a stronger 20–40% urea keratolytic
Key tradeoff: Convenient stick application and a published 9% urea level, but includes lanolin oil and parfum and is less keratolytic than high-urea creams.
This is a factual fit-and-tradeoff summary, not a product recommendation. Formula, device and brand claims remain manufacturer claims unless the cited source is explicitly regulatory or independent testing.
Formula profile
Flexitol’s own product-comparison material states 9% urea for Heel Magic. The current ingredient list also includes petrolatum, shea butter, lanolin oil, beeswax, olive oil, coconut oil and vitamin E, plus parfum.
Its most distinctive feature is the solid stick applicator. That can make application easier and less messy than a tube or jar, particularly when bending, grip or hand dexterity makes conventional foot cream inconvenient.
At 9% urea, it occupies a different comparison range from Flexitol Heel Balm at 25% urea: Heel Magic is positioned more as a maintenance/moisture stick, while the higher-strength balm is the more keratolytic option. That is a formula-and-format distinction, not a winner ranking.
See what to buy for cracked heels for the formula decision tree.
Formula facts
Ingredients, actives and label details
Source labels preserve provenance. Manufacturer specifications, ingredient lists and performance claims are not treated as independent clinical evidence; regulatory records and independent measurements are identified separately when available.
Safety first
What should make you slow down?
Use on dry intact skin as directed; persistent painful cracks, bleeding, infection signs or high-risk diabetic feet need appropriate clinical assessment.
Where to buy
Current tracked merchants
Commerce note: merchant economics never enter our editorial score. Affiliate links are identified as (paid link) and use sponsored-link markup.
No merchant destination is currently tracked for this product.
Source trail
Primary documents and supporting evidence
- Heel MagicFlexitol · Manufacturer · retrieved 2026-08-12
- A Guide to Diabetes and Your FeetFlexitol · Manufacturer · retrieved 2026-08-12
- Amazon Best Sellers: Foot Creams & LotionsAmazon · Retailer marketplace · retrieved 2026-08-12